The Top 15 Social Networking Sites and Apps by Active Users

A social networking service (also social networking site or social media) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

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Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops and on laptops, on mobile devices such as tablet, computers and smartphones. They may feature digital photo/video/sharing and diary entries online blogging. Online community services are sometimes considered social-network services by developers and users, though in a broader sense, a social-network service usually provides an individual-centered service whereas online community services are group-centered. Defined as "websites that facilitate the building of a network of contacts in order to exchange various types of content online," social networking sites provide a space for interaction to continue beyond in person interactions. These computer mediated interactions link members of various networks and may help to both maintain and develop new social and professional relationships.

Top 15 Most Popular Social Networking Sites and Apps [2021]

1. Facebook – 2.74 Billion Active Users

Facebook is the undisputed heavyweight champion of social media platforms.

India is the country with the most active Facebook users (290 million), the US is second (190 million), and Indonesia third (140 million).

In the US, 73% of all Facebook users log in on a daily basis. 93% use Facebook weekly, and 98% log in at least once a month.

Despite continued criticism of Facebook’s role in spreading disinformation, 36% of US citizens say they regularly use the platform as a source of news.

The average American user spends up to 38 minutes per day on Facebook.

2. YouTube – 2.291 Billion Active Users

The second-most popular social media platform on our list, YouTube comes in at a super-impressive 2.29 billion registered users.

80% of parents say their children watch YouTube videos.

Only 19% of parents say that their children don’t watch YouTube videos.

More than half of parents said their children watched Youtube at least once a day.

3. WhatsApp – 2.0 Billion Active Users

WhatsApp is one of only three social networking platforms with a user base of over 2 billion – a milestone they reached in 2020. The app’s recent growth rate has been astonishing, with the last billion users hopping on in only four years!

Despite a recent PR catastrophe surrounding an ill-advised update to their privacy policy, WhatsApp is still the most popular mobile messaging app on earth, beating Facebook Messenger, WeChat, QQ, Telegram, and Snapchat to the title.

4. Facebook Messenger – 1.3 Billion Active Users

5. Instagram – 1.221 Billion Active Users

The world’s most popular photo-sharing app comes in at number 5 with a total of 1.22 billion global active users.

At 140 million users each, the US and India represent the platform’s two biggest national demographics. Brazil (99 million) is ranked second and Indonesia (88 million) third, while Russia (56 million) misses out on a podium finish.

6. Weixin/WeChat – 1.213 Billion Active Users